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The city within the city brief paddy power betfair currently employs around 150 staff in malta, within the customer services team the integral paddy power betfair. Rw nowlan & associates 37 lower baggot street dublin 2 d02nv30 ph: +353 1 873 3627 email: [email protected] psra licence: 003749-006823. Irish bookmaker paddy power thrives on its reputation as a controversial and, dare i say it, disruptive brand. Marketing society case studies 2014 - cause related marketing winner - paddy power/stonewall - case studies. The case study titled chav tranquilizer was done by crispin porter + bogusky london, moxie pictures advertising agencies for product: paddy power.
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This case study explains how paddy power, the online bookmakers, partnered with stonewall, the lgbt charity, to tackle homophobia in sport in the uk. Introducing rainbow laces in 2013, paddy power set out to address this subject after all, the brand likes to tackle taboos and prides itself as the. When the pope decided to step down paddy power launched a topical campaign to boost its 'mischief making' mantra.Download paddy power case study`